CBD is becoming more than just a health supplement; it’s a craze. There’s never been an excellent opportunity to market your CBD brand online, with a vast array of CBD goods in every form imaginable, from oil to candy to dog treats. Nearly half of the population of the UK claims to have taken CBD at some time, and the market is anticipated to be valued at $55 billion by 2028, which is less than ten years away. Based on one 2018 study, almost 60% of CBD transactions occur online; yet, only with the coronavirus pandemic moving the plurality of retail firms online, this figure is likely significantly higher than ever before. As a result, CBD Marketing on Instagram and other social media makes sense, right?
How to Make the Most of Instagram for CBD Marketing
How can you sell your CBD brand on Instagram?
Step 1: Begin With Your Existing Customers
Everyone enjoys being noticed, including clients and customers who already appreciate your items. What’s the most straightforward approach to getting a customer from “enjoying a product” to “brand loyalist”? Make your posts specifically for them! Here’s how to do it:
Include your most recent and most famous Instagram posts in your monthly or weekly newsletter for an added splash of color.
Post on how to use the goods your clients already like, as well as interesting CBD facts.
Some businesses offer online prizes to people who leave comments, like, like, and follow their pages. Similarly, you can submit a coupon code or other reward to those who interact with your content. This will pay off in the long run because greater involvement equals more views and conversions.
Step 2: Make A List Of Your Objectives And Review Them Regularly
The purpose of any CBD marketing strategy, whether paid or unpaid, is to attract visitors to your physical store or online marketplace. At the same time, you’re probably seeking to build brand and product recognition. Other common objectives include:
Create a Fan Base
Building a following on Instagram is an important goal for every business. After all, the objective of social media is to expand your brand’s social media network by reaching out to as many users as possible.
Step 3: Maintain An Educational Tone In Your Content
While your final company sells CBD, this intention mustn’t always come over in your CBD marketing on Instagram posts. Instead, offer instructional material that will thrill and educate your audience.
You can do this by discussing CBD’s benefits, current research, how to use CBD, summarizing a recent blog article, and so on. It’s best to use data from third-party sources because it can assist your brand get credibility. Make sure to provide a disclaimer on the post, including in your bio, if you make claims (which isn’t recommended).
Why do your postings state that you’re selling CBD products if your profile already does? Instead, by approaching your customers as an instructor, you build your brand as an expert on all things CBD, which will increase public opinion of your products. Simply put, a follower must learn something new every time they see a unique position from you.
Remember that if you do something inappropriate on your account, you can still get shadow-banned: making health claims about CBD, publicly promoting your products, and so on might be harmful. Rather than posting about your product in a visible marketing strategy, spotlight a blog post on using Cannabidiol for wellbeing.
Be more than a brand to your potential customers—by a neighbor, friend, or teacher, and Instagram’s system is more likely to award you with expanded reach in your CBD marketing on Instagram. Keep everything straightforward, straightforward, and distinct. Make sure to utilize high-quality pictures in all of your posts to showcase the excellence of your Cannabidiol business.
Step 4: Be Involved
The most satisfactory basis for connecting your customers is practical, engaging, and educational content. You’re more likely to notice a boost in conversions if you can engage consumers, and consumers are much more likely to recognize your brand when they think of CBD.
When you start to see ‘user-generated material’ appear, you’ve done an excellent job.
You may establish a branded hashtag for your loyalist to use, and also ask people to tag you in images with your item in exchange for a coupon code or other perks, in addition to the things we stated previously, such as engaging with comments and conducting live shows on the app. It’s a well-known truth that individuals are more inclined to buy a product if a friend recommends it, which might create user-generated content similar to, if not identical to, influencer marketing (on a lesser scale).
Developing a consistent brand voice is another aspect of being engaging. While you have the option to speak in the captions of your images, Instagram is essentially a place where the photos speak for themselves. As a result, you should concentrate on building a ‘brand aesthetic’ consistent throughout all of your articles (in terms of style, color, and general ‘feel’) while also distinguishing yourself from competing brands and keeping things interesting for your loyal followers.
Careful not to duplicate postings across numerous social media channels since this can annoy dedicated customers who follow you on all platforms and appreciate your product. This may be appropriate for a post on an occasion or a new product. Still, you should keep to diverse material across different channels, adapted to each platform’s strengths and weaknesses- similarly, on Instagram postings, you should prioritize pictures above all else.
It’s also important to remember that involvement is a two different street that entails more than just uploading beautiful photos and responding to your consumers’ comments. Follow CBD celebrities, other brands, small CBD enterprises, or even your competitors. Keeping up to date allows you to maintain your hand on the pulse of the business and guarantees that your brand can be a “part of the conversation” on social media whenever and however it begins. This entails responding to competition and follower posts genuinely, in a non-marketing manner.
Step 5: Consider Your Surroundings
Before worrying about online traffic, after you’ve started ‘thinking local’ (that is, as a local business), you can utilize a variety of non-paid promotional tactics to lure a local crowd to your physical location.
‘Thinking locally’ may also entail:
- Posting images of your neighborhood, attending local events in person, sharing information on community programs, and so on.
- Use the particular hashtag (such as Cheshire CBD instead of the more basic CBD oil) and location tags on your posts. Use famous attractions in your posts to make it easy for people to see where your company is located.
- Make a point of mentioning other local companies. They might even return the favor, boosting your brand’s visibility. However, if you’re going to repost something from a local company, be kind to obtain permission first, identifying the main account in your posting.
- Make your postings seem more like a conversation with a neighbor or a friend down the street rather than a salesperson trying to sell you products.
- Where else do your clients shop? Connect to the local lifestyle. Use these places and other goods to demonstrate how your CBD product can be used. People should relate to your brand more than they’d to a large CBD firm without a local presence.
- Using geotags will aid potential clients in finding your dispensary in your neighborhood. Customers can quickly identify your company by including location tags in each post. This allows them to plan their visit. Of course, you shouldn’t use the same position tag in every post. Use the proper identification for the venue if you’re posting to an outdoor event, including a pop-up marketplace or a local landmark.
- Remember, there are various ways to ‘think local.’ Depending on the size of the business and your present goals, you can keep to writing about your town, a larger area, or even the entire country.
Thinking locally assists potential customers in forming a holistic picture of how your company may fit into their daily lives. It enhances your company’s reputation by demonstrating that you care about your neighborhood.
Step 6: Be On The Lookout For Emerging Trends
If you see a popular trend on Instagram, somehow integrate it into your photos. Instead of attempting to make a posting “go viral,” it’s far easier to join a trend to be viewed by more Instagram users. Using memes, popular picture formats, or even short video material with trending audio excerpts (if copyright permits) can all assist in improving your reach over time without your design department needing to spend a lot of time ‘creating’ the trend before they happen.
Step 7: Influencer CBD Marketing on Instagram
Influencers have a lot of power! People respect them and value their opinions, whether it’s about a clothing brand, food, or CBD product. They come with thousands of supporters who hang with their every remark, which means that if you could get influencers on your side, you’ll be well on your path to being a social media sensation. So, how can you enlist an Influencer to help you promote your content?
To begin, look into the social influencers. Make a shortlist of leaders (or mini with 10,000 or fewer followers) and whittle it down unless you have a specific minority of people who:
- Appropriate for your brand.
- Tell us about your demographic.
- May have previous experience advertising CBD (and hence be less likely to break Instagram’s rules).
- Has a working knowledge of CBD (and won’t try to sell CBD as a remedy for severe medical issues, for example).
Targeting micro-influencers is often suggested because their audiences are more loyal and specialized than a million followers or a micro-celebrity. While those with more significant followings may eventually find their way into your marketing campaign, broader audiences have more generic interests and become less likely to result in conversions for your company.
Another advantage of influencers is that their postings will not directly jeopardize your Instagram account; if they make claims or violate one of the platform’s rules, it will be their account that will be banned and otherwise disciplined, not yours. However, this is doubtful because followers make it their mission to learn the ins and outs of how Instagram operates (including guidelines).
Many people believe that influencer marketing is more effective than sponsored advertising because they are also a trusted source of information in their very own self-made network. While sharing material from third parties is acceptable for your account, having information about your CBD products originate from a third-party source, such as an influencer, is an even better method to boost your CBD brand’s reputation.