In the previous decade, the CBD business has seen remarkable expansion. CBD oil (a subset of the CBD industry) has grown to be a multibillion-dollar sector in its own right.
By 2024, it is projected that the Cannabidiol oil market will be worth more than $20 billion. It’s becoming more difficult to notice your CBD brand as more people enter this profitable industry. That’s why, if you want to stand out from the crowd, you’ll need a well-thought-out CBD marketing approach.
Here, we’ll look at five effective CBD marketing strategies as well as common CBD advertising blunders to avoid.
Why Is CBD Marketing Important for Your CBD Business?
Like any other business, CBD marketing is advantageous to your CBD brand. That’s why CBD-focused Facebook ads, engaging Instagram stories, or even an SEO-optimized CBD marketing strategy have become commonplace.
CBD marketing can benefit your CBD company in several ways, including:
Make Your Company Stand Out From Competitors
The CBD market is booming as more states in the United States allow marijuana for recreational and medical purposes. To compete for the booming CBD market, more CBD products are springing up.
To claim your proper place in this enormous industry, you must work hard to distinguish your CBD brand from the competition.
A good approach is to work with a reputed marketing agency to assist you in generating instructional and entertaining content for your target audience.
Find New Clients
CBD branding is a specific strategy to bring in new clients. After all, many young individuals in the United States (18-25 years old) will desire to use CBD at some point in their lives.
Most of them have little to no knowledge of Cannabis products, let alone how to choose the best ones. You can easily convert them into customers by utilizing the power of Cannabis marketing.
Retention of Customers
Getting new clients is one thing; keeping them as repeat customers is another. That is why CBD marketing is necessary to raise brand awareness.
You can achieve this by including (genuine) client testimonials on your website. Positive customer feedback is a method to improve your reputation and entice CBD customers to return.
To Promote Your CBD Products, Use SEO
Search engine optimization (SEO) is the best and safest way to advertise your CBD oil to your target clients is through search engine optimization (SEO).
However, because paid internet advertising is prohibited in the cannabis market, you must rely on organic development.
SEO plays a significant role in organic growth (search engine optimization). SEO is using search engines to drive non-paid traffic to the website.
To improve SEO for your Cannabis business, most Cannabis marketing companies advise building a thorough content marketing plan as well as backlinks.
Marketing with Influencers
Another great strategy to promote your CBD brand is through influencer marketing. Influencers are people that have a significant social media following and can help your CBD business a lot (if done right).
The key is finding a trustworthy person interested in your Cannabidiol brand. Choose an influencer with a niche audience (mostly small influencers) rather than a more prominent influencer with a less engaged audience for better outcomes.
Including celebrities in your CBD marketing is an excellent approach to increasing your company’s credibility. Furthermore, it aids in the improvement of SEO results and allows users to share information at any time, resulting in a boost in sales.
Still undecided about using influencers in CBD marketing? These figures from Animoto may persuade you otherwise:
- Facebook, YouTube, and Instagram are where millennials spend most of their time.
- YouTube is used by Generation Z, Millennials, and Gen X to make purchasing decisions.
- On Instagram, Gen Z follows brands.
- YouTube is where Gen Z, as well as Gen X, go to learn about new items.
- Around 40% of consumers will purchase something they see on social media sites like Facebook, Instagram, or YouTube.
According to the data above, involving influencers in your Cannabis brand advertising will open up a world of possibilities for the products.
Content Marketing using CBD
Tell it like it is. CBD marketing is not for the faint of heart. This isn’t to say that you won’t be able to market your Cannabis brand successfully without the need for a paid ad campaign.
As a result, you’ll need to devise a CBD marketing approach that works. To drive potential clients to your website, include relevant CBD material in search results.
Whenever it comes to content advertising for CBD firms, creating SEO-optimized Cannabis blog posts is critical.
That’s why you need to work with a CBD marketing agency that understands the power of SEO and knows how to get your business to the first page of Google for CBD-related queries.
Why Should You Use Content Marketing Strategies To Promote Your CBD Business?
- There will be no paid advertising campaigns.
- More search engine traffic (organic traffic)
- Increases the internet visibility of your CBD brand
Affiliate Marketing Programs for CBD
Another good technique to market your Cannabis brand is through affiliate marketing (a procedure in which an affiliate earns a fee for promoting your items).
It’s a low-risk and low-cost strategy to market your Cannabis brand because affiliate profits are based on results. Furthermore, a CBD affiliate network allows you to reach a bigger audience while maintaining a personal touch.
Email Marketing Using CBD
One of the most efficient strategies to sell CBD oil online is sending informational Cannabis newsletters to potential consumers.
Tips and Techniques for a Successful Marijuana Marketing Campaign
CBD marketers encounter more obstacles than any other business since they must adhere to municipal and state laws (and they are many). Surprisingly, some state laws prohibit CBD advertising in any form.
Developing an efficient digital marketing plan in any sector is difficult, but it’s even more difficult in the cannabis industry.
Fortunately, a Cannabis digital marketing company can assist you in developing an effective response plan to meet your CBD business objectives. To that end, here are some pointers to think about as you design your cannabis marketing plan:
3 CBD Advertising Mistakes to Avoid
Because the Food and Drug Administration (FDA) does not allow it, you cannot tout CBD’s medical benefits when selling your CBD products, unlike other wellness products.
Avoiding these CBD advertising blunders to avoid getting in trouble with the law:
Anything That The FDA hasn’t approved
This Federal Food, Drug, and Cosmetic Act and other restrictions apply to CBD products (FD&C Act). The FDA has made it plain that adding Cannabis to dietary supplements, foods, or pet meals is illegal.
As a result, you must be particularly cautious in your Cannabis marketing efforts, even when using CBD products made from hemp.
CBD has grown in popularity as a wonder cannabinoid that can help with various ailments such as stress, epilepsy, cancer symptoms, and more.
However, in your CBD marketing initiatives, you should avoid making any one of these medical claims. As previously stated, the FDA disapproves of this and will instantly shut down your marketing campaign.
Despite the many potential benefits of CBD, it is prohibited to counsel customers about utilizing Cannabis products to treat their specific health concerns (unless you are a doctor).
If you want to attract buyers using your CBD marketing strategy, you’ll need to back up your claims with credible sources.
As a general rule, avoid making health claims or anything else backed up by evidence in your Cannabis marketing campaigns.